11 THE ITALIAN LAW JOURNAL NO. 2 (2025)

 

Environmental Sustainability and Misleading Practices in the Italian Jurisdiction

by Alba Cinque

The article traces the evolution of European and Italian efforts to combat greenwashing and promote environmental sustainability. First, it reviews the EU’s broad legislative framework, and then examines Italy’s layered approach, where consumer-protection rules, corporate-governance duties and competition law already sanction misleading environmental claims. Particular focus is given to the new Empowering Directive 2024/825, which amends existing consumer law to require clear and verifiable sustainability information, thereby expanding the scope of unfair commercial practices. The author concludes by highlighting the risks and benefits that this dense regulatory network, which strengthens consumer and environmental safeguards, could create.

DOI 10.23815/2421-2156.ITALJ           ISSN 2421-2156

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